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La Senza – Swimwear Launch & Global Rebrand

Project type

Launch to Concept

Date

2018-219

Location

Columbus, OH

- Oversaw $250M business
- Launched swimwear category (50% above forecast; $10M+ in 2 months)
- Drove concept-to-launch seasonal design strategy across all categories

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Screen Shot 2019-12-04 at 14.32.10.png

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Screen Shot 2019-12-04 at 14.31.42.png

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