About

A creative executive with a fashion foundation and a cross-category perspective, Claire brings a sharp instinct for culture, product, and storytelling. Her work moves fluidly between apparel and home, always grounded in one goal — creating products that connect, resonate, and sell. Claire has held senior creative roles at companies including Ruggable, WHBM, La Senza, and Dorothy Perkins, where she led design strategy, product development, and creative direction.

Deep expertise in apparel design spanning concept development, silhouette, fabrication, and brand storytelling. Claire has built and led collections across multiple market levels, balancing creative vision with commercial performance and speed to market.

Specialized experience in lingerie and swim, combining technical understanding with a strong aesthetic point of view. Known for creating product that feels both elevated and wearable, with a focus on fit, fabric innovation, and trend relevance.

Extensive experience in home and lifestyle design, translating fashion sensibility into interiors. Leading the development of fabric, pattern, color, and concept direction across categories, with a focus on creating innovative, trend forward product that enhances how people live, gather, and express themselves at home.

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Alongside her corporate leadership work, Claire is also an entrepreneur. She founded Rocking Gypsy, a resort-to-street fashion label, and more recently launched The Divine Rebel Collective, a luxury brand transforming vintage blazers into one-of-a-kind statement pieces.

 

Her work is driven by a belief that design should be both meaningful and joyful — connecting people to culture, creativity, and personal expression.