Ruggable x Bridgerton
A romantic interpretation of Regency-era design, translating the world of Bridgerton into a modern, commercially relevant home collection.
Led creative direction from concept through execution—developing motifs, guiding design, and partnering cross-functionally to build a cohesive, scalable assortment.
Balanced historical reference with modern sensibility to ensure both authenticity and broad appeal.
A culturally driven collaboration that blended storytelling with product, driving engagement while expanding Ruggable’s licensed design portfolio.
Delivered a collection that resonated emotionally while performing at scale. $5M+
Art Direction & Creative Leadership
Led the overarching creative vision from concept through final execution, ensuring a cohesive and elevated interpretation of the Bridgerton world.
Partnership & Design Translation
Worked in close collaboration with licensing and cross-functional teams to translate narrative and visual cues into scalable, commercially viable designs.
Product & Market Impact
Delivered a refined, story-driven assortment that balanced fantasy with function, driving strong customer engagement and brand relevance. Generating $5M+ LTD sales.
