White House | Black Market
Elevating a heritage brand through modern femininity—refining White House Black Market’s identity with a sharper, more contemporary point of view.
Led the design organization across tops & dresses—defining creative direction, building seasonal concepts, and guiding product from ideation through execution.
Partnered cross-functionally to align design vision with merchandising strategy and business goals.
Drove a more focused, elevated aesthetic that strengthened brand clarity and customer relevance.
Delivered commercially successful collections grounded in both creativity and performance.
VP of Design
Led overall creative direction and design strategy across the brand in partnership with SVP
Team Leadership
Built and guided high-performing design teams across multiple product categories.
Product & Brand Evolution
Refined brand identity through cohesive, modern, and commercially driven collections.
