Rocking Gypsy
A resort-to-street brand rooted in ease, femininity, and effortless versatility—designed for a modern, global lifestyle.
Founded and led end-to-end creative and business development—from concept and design through production, branding, and go-to-market.
Built a cohesive product offering balancing trend, wearability, and commercial appeal.
Established a distinct brand identity with strong customer resonance, driving early traction and consistent sales.
Scaled the business through a combination of direct-to-consumer and boutique retail channels.
Founder & Creative Director
Defined brand vision, aesthetic, and overall creative direction.
Design & Product Development
Led concept, design, and production across all collections.
Brand & Business Development
Built the brand from the ground up, including positioning, sales strategy, and distribution.
