Ruggable x Morris & Co
A heritage-driven collaboration reinterpreting the iconic artistry of Morris & Co through a modern lens—bringing timeless pattern and craftsmanship into the contemporary home.
Led creative direction across concept, color, and assortment development, translating archival references into scalable, modern product.
Focused on preserving the integrity of the original artwork while ensuring commercial relevance and accessibility.
Delivered a collection that balanced heritage storytelling with contemporary lifestyle appeal, reinforcing Ruggable’s position within premium design collaborations.
Created an elevated assortment designed to resonate with both traditional and modern interiors audiences.
Art Direction & Creative Leadership
Led the overarching creative vision from concept through final execution, ensuring a cohesive and elevated interpretation of Morris & co's heritage.
Partnership & Design Translation
Partnered closely with the licensor to preserve brand integrity while translating archival motifs and heritage references into contemporary product applications.
Product & Market Impact
Led palette, assortment, and product development from ideation through execution, driving strong customer engagement and brand relevance. Generating $35M+ LTD sales.
