Ruggable x The Local Project
A celebration of contemporary Australian design, bringing together three distinct creative voices to create a collection rooted in craftsmanship, materiality, and modern living.
Led creative direction and development in partnership with The Local Project, collaborating simultaneously with renowned Australian design studios Tom Mark Henry, Brahman Perera, and AKI Design.
Guided the translation of each designer’s unique perspective into a cohesive, commercially scalable rug collection.
Delivered a collection that showcased the breadth of contemporary Australian interiors while maintaining a unified design narrative.
Created an elevated assortment that connected editorial storytelling, designer authenticity, and everyday functionality.
Art Direction & Creative Leadership
Led the overarching creative direction from concept through final execution, ensuring a cohesive and elevated interpretation of each partners vision.
Partnership & Design Development
Partnered simultaneously with Tom Mark Henry, Brahman Perera, and AKI Design to develop original rug concepts and collections.
Concept & Product Execution
Led design development from initial concept through final product launch and market execution.
