La Senza
Reimagining La Senza through a more elevated and fashion-forward lens—bringing clarity, innovation, and modern relevance across intimate apparel and lifestyle categories.
Led creative direction across lingerie, lounge, sleepwear, sport, and swim—overseeing concept, color, trend, print, and product design.
Managed and developed a multidisciplinary team of 23 designers across the organization.
Developed seasonal narratives, product franchises, and launch concepts that strengthened brand identity and customer engagement.
Launched a swim category that exceeded projections by 50%, generating $10M within its first two months.
Vice President of Design
Led overall creative direction and category design strategy across the brand.
Creative & Team Leadership
Managed a 23-person design organization spanning multiple disciplines and product categories.
Category Innovation & Growth
Developed commercially successful product expansions, including a high-performing swimwear launch.
