Dorothy Perkins
Driving trend-led fashion with speed, scale, and commercial focus—evolving Dorothy Perkins through a more modern and globally relevant design perspective.
Led design across all womenswear categories, including non-apparel overseeing seasonal concept development, trend direction, color, print, and product execution.
Partnered closely with merchandising and sourcing teams to deliver trend-right product at pace within a high-volume retail environment.
Developed commercially driven collections balancing accessibility with fashion credibility across a broad customer base.
Contributed to brand growth through clear product vision, fast-reacting design strategy, and strong market alignment.
Design & Creative Leadership
Led creative and seasonal direction across multiple womenswear categories.
Trend & Product Development
Developed trend-led concepts, color palettes, prints, and commercially focused assortments.
Cross-Functional Partnership
Collaborated with merchandising, sourcing, and production teams to deliver product at scale and speed.
